If you are looking to market to Millenials (18 to 34), there are some things you need to know before you put together a plan to market to them especially online:

They’re larger than any age demographic in the world, making up ~90 million of the U.S. population. Lower employment rates and higher student loans have left them with less discretionary income and spending power.

They quite often tend to be very selective and price conscience. They’re less likely to be concerned…

continue reading

If you don’t get to the point in 5 seconds or less, you may lose a lot of potential business. The death of any website is ambiguity. Founders, designers, and marketers, more often than not, make the mistake of creating sites that are too vague. If your site isn’t as transparent as it can be, a simple test can help you uncover the fix and significantly improve your key metrics.

Most visitors won’t read your website. Most readers will skim (if…

continue reading

We live in a world now that visitors to your website make a decision to stay or leave in just a matter of seconds. According to a study by Microsoft we now have a shorter attention span than a goldfish and this could be the difference between getting that sale, generating that lead, collecting that email address or simply losing a customer.

Some of that decision is determined on whether or not they believe your website is trustworthy. In…

continue reading