blog

The marketing world moves quickly: just as soon as you think you’re on top of it, the ground shifts beneath you and you’re flailing about trying to figure out what works and what doesn’t. As a consequence, the best marketer has one eye on the present and another on the future — looking ahead to predict what might changes and advances might lurk just over the horizon.

And given how drastically technology in the field of consumer electronics has progressed in…

continue reading

Are you thinking about starting your own blog? Are you a blogging pro? Are you an ecommerce store owner wanting to add value to your site? Or maybe you want to turn your blog into a business?

Regardless of which blogger box you fall into, there’s an art — and a science — to blogging that people have started to forget.

In this digital age, there are so many bloggers (the number of bloggers has increased by 30% in the last year alone),…

continue reading

Did you know that WordPress powers 30% of the internet? That is a staggering number and means that 193,200,000+ sites use WordPress as their content management system [1].

With this many sites utilizing WordPress for their backend, this means that hackers love trying to break into WordPress sites and cause serious damage to these businesses.

This means regular maintenance of your WordPress site has to be a top priority for your business. I have…

continue reading

If you are looking to market to Millenials (18 to 34), there are some things you need to know before you put together a plan to market to them especially online:

They’re larger than any age demographic in the world, making up ~90 million of the U.S. population. Lower employment rates and higher student loans have left them with less discretionary income and spending power.

They quite often tend to be very selective and price conscience. They’re less likely to be concerned…

continue reading

If you don’t get to the point in 5 seconds or less, you may lose a lot of potential business. The death of any website is ambiguity. Founders, designers, and marketers, more often than not, make the mistake of creating sites that are too vague. If your site isn’t as transparent as it can be, a simple test can help you uncover the fix and significantly improve your key metrics.

Most visitors won’t read your website. Most readers will skim (if…

continue reading