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Customer Lifetime Value: What is it, How to Calculate it and 5 Strategies to Increase it in 2020

Every business process needs to be compared against pre-defined benchmarks, optimized, and then compared again. Doing this means your business is constantly improving and evolving. Define, measure, and optimize is a pretty straightforward approach, but far too many eCommerce stores (and even offline businesses) are limiting this strategy to popular metrics like sales and revenue. […]

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4 of the Most Common Cart Abandonment Issues and How to Fix Them

On average, 7 out of 10 or 70% of carts are abandoned. Chances are, your analytics paint a similar picture – maybe even worse. But you’re not alone. Cart abandonment is something that all eCommerce store owners and online retailers experience.  The good news is that there has been quite a bit of  research that […]

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An Inside Look Into Domino’s ADA Web Accessibility Lawsuit

ADA non-compliance website lawsuits are becoming increasingly prevalent with headlines of big-name companies getting slapped with lawsuits becoming a regular occurrence. One such company has been Domino’s Pizza. Though the lawsuit was filed three years ago, the Supreme Court recently made a big call – a judgment with serious consequences for not just large enterprises, […]

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