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If you don’t get to the point in 5 seconds or less, you may lose a lot of potential business. The death of any website is ambiguity. Founders, designers, and marketers, more often than not, make the mistake of creating sites that are too vague. If your site isn’t as transparent as it can be, a simple test can help you uncover the fix and significantly improve your key metrics.

Most visitors won’t read your website. Most readers will skim (if…

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