The marketing world moves quickly: just as soon as you think you’re on top of it, the ground shifts beneath you and you’re flailing about trying to figure out what works and what doesn’t. As a consequence, the best marketer has one eye on the present and another on the future — looking ahead to predict what might changes and advances might lurk just over the horizon.

And given how drastically technology in the field of consumer electronics has progressed in…

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If you are looking to market to Millenials (18 to 34), there are some things you need to know before you put together a plan to market to them especially online:

They’re larger than any age demographic in the world, making up ~90 million of the U.S. population. Lower employment rates and higher student loans have left them with less discretionary income and spending power.

They quite often tend to be very selective and price conscience. They’re less likely to be concerned…

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