WordPress is a great platform for up-and-coming businesses looking to build a website – it makes the designing and building process less complicated and gives users a convenient way to get their web presence up and running.
WordPress also allows business owners to integrate add-ons into their sites without any problems, which makes it one of the most flexible platforms out there.
The problem with WordPress websites is that a lot of them look similar, which makes it difficult to build a distinct brand using that platform.
This doesn’t have to be the case as you can put a unique spin on your site to make it more suitable for what you want to do.
That said, here are five web design tips to make your WordPress site look and feel unique
Don’t put too much emphasis on trends
Your website should look and feel up-to-date, but you shouldn’t rely too heavily on current design trends. These trends come and go, but you want your brand to last, so don’t design it around a non-recurring trend, and it won’t become outdated quickly.
Instead, rely on the core of your brand’s identity, not the current trends, as a guideline for your site’s design.
Make the main features as accessible as possible
When people land on your site, they probably already know what they’re looking for. Few people browse the internet without an agenda, so it’s essential that you make the main features of your site as visible and accessible as possible.
This will make it easier for your audience to find what they are looking for, which contributes to a positive user experience.
Find the right fonts
The fonts you use add character to your website and brand. Make sure your fonts are distinct, but be careful that they also be readable.
Sans Serif and the Serif families are some of the most versatile fonts for any project as they are guaranteed to be readable on any device.
Mobile optimization is of the utmost importance
Nowadays, more people are relying on their mobile devices to browse the internet, so your website should cater to this trend.
You don’t want to lose customers because they can’t use your site on their phones!
A responsive design will allow your website to optimize its display for any screen size, which means it will always show up perfectly, no matter what kind of screen your site is viewed on.
Use plugins to minimize 404 errors
The reason why WordPress websites are quite stable is that you can add plugins to make them that way. These plug-ins prevent crashes and protect the privacy and security of the users, all of which make your site more effective as a whole.
Utilizing plug-ins will help improve the performance of your SEO campaign, which will help to push your web traffic even further.
If you’re looking for a WordPress Maintenance Service to help with your site, get in touch with us today! We have extensive experience in modernizing and improving WordPress sites.