Having a slow-loading website can be detrimental to your business. By making visitors frustrated, they will likely to not visit your site again, resulting in lost visitors & conversions.
Despite the adverse effects of having a slow site, many businesses still fail to check on the speed and performance of their website. Fortunately, if you are running a WordPress site, there are numerous tools and free solutions to help enhance the overall speed and performance of your site.
With that being said, this post will focus on the benefits of having a fast-loading website:
1. Customer Satisfaction
The main reason why your website should be loading fast is for the value and engagement of your customers. Today, instant gratification is highly valued, and people are not going to stay patient while waiting for a site to load.
If your website takes too long to load, your customers will not think twice before they click off the tab. There is also a high possibility that they will never come back.
The last thing you want is to lose a big portion of your audience just from having a slow-loading website. This problem will be eliminated once you get your website to load faster.
2. Lower Server Resources and Costs
In the past, everything on the internet was HTML-based and extremely clunky. MySpace and other sites filled with animated GIFs are some very good examples.
These sites are large in data size, and it can take a considerable amount of time to fully load. High-quality content, images, and videos are a big part of the internet today, you need to make sure that you know how to include them on your website without compromising speed and performance.
It is recommended that you use a content delivery network (CDN) so that you can have multiple servers that utilize intelligent caching placed through the world. This will assist in loading your content from multiple server locations and putting less loading stress on your main server.
Moreover, there are image optimization tools that you can use to reduce the size of content loading from your site. This will help boost the loading speed of your site as well as reduce stress and costs on your main server.
3. Higher Rankings
There are various factors that Google takes into account when ranking a website – one of the most important factors is speed. In addition to providing a speed test for site owners, Google also investigates each component of a site and tells you what can be improved.
After you have completed a test through Google Page Insights, you will get a score based on your mobile and desktop viewing, along with a list of recommendations.
Optimization of images, render-blocking, and leveraging browser cache are some of the most common suggestions.
The Bottom Line
If you want to get the most out of your WordPress website, make sure that you invest in the time and effort necessary to enhance the speed and performance of your site.
Without proper WordPress site maintenance and monitoring, you will never know what the issues are, which means that you will most likely ignore them. As a result, your site will not perform as well as it is supposed to, costing you potential customers and revenue from sales.
If you’re looking for a WordPress speed optimization service to help speed up your site, get in touch with us today! We have extensive experience in modernizing & improving the load time of WordPress sites.