How we Grew a Client’s Business by $1,462,097 in 12 Months
A white-label partner agency approached us with a client who was struggling to scale their laser machine business. They had a strong product and solid demand—but were stuck at just 19 machines sold per month and couldn’t break through that ceiling.
We stepped in with a combination of identifying their ideal customer, WordPress design, development, and digital marketing strategies that changed everything.
THE CHALLENGE
This client was stuck getting past being able to sell more than twenty laser machines per month.
They had a quality product but were leaving a significant amount of money on the table with their outdated website.
Right away we discovered that they did not have any email marketing automations setup, conversion rate optimization tests running, or any exit-intent offers to capture potential leads leaving their site.
Worse yet, they weren’t tracking which Google ads were truly driving revenue for the business.
Their marketing spend was essentially a shot in the dark.
Imagine pouring your budget into ads without ever knowing which campaigns are working.
Every day, they lost opportunities to capture interested prospects because they lacked a full suite of marketing tools to protect the dollars they were investing into their ads.
This meant missed revenue, wasted ad spend, and an inability to scale—even though the market was needing what they had to offer.
HOW WE STOPPED THEIR LEAKS…
The first thing we did is understand their ideal customer. This allowed us to get crystal clear on the 6 characteristics we needed to determine why their potential customers will buy and why they won’t.
Once that was in place, here is what we did for them:
- Designed and developed a WordPress website that was tailored to the client’s ideal customer.
- Designed and developed targeted email marketing automations once a lead was captured.
- Ran conversion rate optimization tests to fine-tune the customer journey.
- Deployed a strategic exit-intent offer to capture departing visitors and entered them into a specific email sequence.
- Integrated a lead tracking system that fed Google with real-time ad performance and revenue data so we knew exactly which ad generated the most amount of revenue for every lead we generated.
The results were dramatic. Within 12 months, their monthly machine sales jumped to over 100, generating more than $1.4M in revenue!
Let’s See If We Are a Fit…
They finally had the insights needed to scale their business—and every campaign, down to the ad level, was measurable.
If this story resonates and you’re ready to explore similar results for your clients, let’s schedule a call.
I’d love to discuss how we can become your trusted white-label WordPress design and development partner.