The 9 Secrets to Generating Guaranteed HVAC Installs Every Single Month
If you’re an HVAC business owner looking to generate serious revenue, you need a strategy that works. In this post, I’m going to break down exactly how I would generate $1,000,000 in HVAC quotes in just 90 days.
These proven tactics have helped HVAC companies see massive growth—and they can do the same for you.
Let’s dive in. Read or watch below [7 Minute Watch]:
1. Get Google Guaranteed
The first thing you’ll want to do is get your business Google Guaranteed. This is a local service program offered by Google that helps your HVAC business appear at the top of search results when people are looking for trusted contractors.
Not only does this build immediate trust with potential customers, but it also increases the likelihood that they will contact you directly.
This program shows that your services are backed by Google, boosting conversions and providing you with qualified leads. By appearing at the top of search results, you make it easy for people to call you without ever visiting your website.
2. Optimize Your Google My Business Profile
Next, focus on optimizing your Google My Business profile. This is often the first thing potential customers see when searching for HVAC services in your area.
Be sure your business name, address, and phone number are accurate. You should also upload high-quality photos of your team and recent projects.
By keeping your profile up-to-date and fully optimized, you increase your chances of showing up in local search results, improving your visibility and making it easier for customers to trust and find you.
3. Get More Reviews
Reviews are one of the most powerful tools for building trust with new customers. Once your Google My Business profile is set up, start actively collecting reviews from past clients.
Consistent, recent 5-star reviews not only help build your reputation but also improve your ranking in local searches.
At the end of this post, I’ll explain how to automate this process so you can consistently build your online reputation without lifting a finger.
4. Build an HVAC-Optimized Website
Your website is often the first impression potential customers have of your business, so it’s crucial that it’s optimized for HVAC services.
It should be fast, easy to navigate, and mobile-friendly, with clear calls to action that guide visitors to contact you.
For example, we built an HVAC website for a company in the Pacific Northwest, which generated over $918,093 in quotes in just 90 days.
Those leads turned into $282,289 in revenue from just one of their sales agents.
The kicker?
71% of leads came directly from phone calls generated through the website. An optimized HVAC website can make a huge impact on your business’s bottom line.
5. Add an Online Estimate Generator
A great way to capture leads is by adding an online estimate generator to your website. This tool allows visitors to get an estimate for your services without having to call.
It’s convenient for them and captures leads for you. Plus, it pre-qualifies potential customers by giving them a ballpark figure, saving your team time.
We built an online estimate generator for an HVAC company, and it significantly boosted their leads.
6. Start Local Services Ads on Google
Once your website is generating leads, it’s time to scale your visibility with Local Services Ads on Google. These ads show at the top of search results and Google Maps, making it easy for potential customers to find and trust you.
Local Services Ads allow you to only pay for leads, which makes them incredibly cost-effective.
They also display your Google Guaranteed badge, further building trust with potential customers. Combined with your optimized website and Google My Business profile, this will keep your phones ringing.
7. Run Search Ads on Google
In addition to Local Services Ads, running search ads on Google is essential. These ads target customers actively searching for HVAC services, which means high intent and high relevance.
By bidding on keywords like “HVAC repair near me” or “AC installation,” you’re putting your business in front of people when they need your services most.
Make sure to set up call tracking on your website to track which ads generated phone calls. That way, you’ll know exactly which search ads are performing best and driving leads.
8. Implement an Exit-Intent Offer
To capture potential customers before they leave your website, use an exit-intent offer. This is a pop-up that appears when someone is about to leave the page.
You can offer a limited-time discount, a free estimate, or a downloadable HVAC maintenance guide to capture their attention and encourage them to take action before they leave.
An exit-intent offer gives customers that extra push to contact you, increasing the chances of converting visitors into leads.
9. Set Up Email Automations
Once you’ve captured leads, the relationship-building begins with email automations. Think of email automation as a digital sales agent that works for you 24/7, building trust and guiding potential customers through their decision-making process.
A great email series should include a welcome email, follow-ups about why customers should choose you over competitors, reviews, answers to FAQs, promotions, and all the ways they can contact you.
Automating this process ensures that your business is consistently nurturing leads, even while you sleep.
Ready to Implement These Strategies?
These 9 steps — executed properly — helped one HVAC company bring in $1,000,000 in quotes and $300,000 in revenue from just one of their sales guys in just 90 days.
Now, let’s talk about what makes this even more valuable for you…
If you run an HVAC business doing $1M+ in annual revenue, I will personally guarantee you at least 10 – 20 new HVAC installs every month.
And I’ll do it on a 100% pay-per-install basis.
You don’t pay for clicks.
You don’t pay for leads.
You don’t pay for tire-kickers.
You only pay when a closed install puts money in your bank account.
That’s when I get paid.
We’ve generated over $7.5 million in revenue for clients in the past year, and now I’m looking to partner with just a few more HVAC companies in select markets.
If you’re ready to grow your HVAC business without gambling on bad leads or overpriced retainers…
Click the link below and book your free strategy session.
https://taggartmediagroup.com/hvac-digital-marketing/
We’ll go through everything — where you’re at, what’s working, and how we can help you generate more installs with no upfront risk.
Let’s talk.