Every business process needs to be compared against pre-defined benchmarks, optimized, and then compared again. Doing this means your business is constantly improving and evolving. Define, measure, and optimize is a pretty straightforward approach, but far too many eCommerce stores (and even offline businesses) are limiting this strategy to popular metrics like sales and revenue. […]
On average, 7 out of 10 or 70% of carts are abandoned. Chances are, your analytics paint a similar picture – maybe even worse. But you’re not alone. Cart abandonment is something that all eCommerce store owners and online retailers experience. The good news is that there has been quite a bit of research that […]
Is your customer acquisition strategy paying off and more customers ordering from your website every month? While attracting new customers is great for your business, you don’t want to leave it at just that – customers need to be motivated to spend more, per order. In this guide, we’ll go over what average order value […]