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Customer Lifetime Value: What is it, How to Calculate it and 5 Strategies to Increase it in 2020

Every business process needs to be compared against pre-defined benchmarks, optimized, and then compared again. Doing this means your business is constantly improving and evolving. Define, measure, and optimize is ...

4 of the Most Common Cart Abandonment Issues and How to Fix Them

On average, 7 out of 10 or 70% of carts are abandoned. Chances are, your analytics paint a similar picture - maybe even worse. But you’re not alone. Cart abandonment ...

Increasing Average Order Value in 2020: 5 Effective Strategies for eCommerce Stores

Is your customer acquisition strategy paying off and more customers ordering from your website every month? While attracting new customers is great for your business, you don’t want to leave ...