Customer Lifetime Value: What is it, How to Calculate it and 5 Strategies to Increase it in 2020
Every business process needs to be compared against pre-defined benchmarks, optimized, and then compared again. Doing this means your business is constantly improving and evolving. Define, measure, and optimize is a pretty straightforward approach, but far too many eCommerce stores (and even offline businesses) are limiting this strategy to popular metrics like sales and revenue. […]